Released on: October 5, 2007, 7:22 am

Press Release Author: Mario Capocaccia - Vipera

Industry: Internet & Online

Press Release Summary: Vipera announces the launch of the first interactive media
community designed for mobile from the ground up.

Press Release Body: Baden, Switzerland - Oct 5, 2007 - Vipera announces the launch
of the first interactive media community designed for mobile from the ground up.

Vipera is the first interactive media community designed for mobile, inspired by
events, generated by opinions.
Vipera is not a crippled extension to existing web-based social networks: everything
users can do, they can do on their phones. For the first time ever, billions mobile
users in developed and emerging countries can capture the world with their phones
and publish it in order to change the things that they do not like.

Vipera is made of 3 components:
- The Vipera mobile application, a Java application you install on your phone,
optimized for easy multimedia blogging and browsing of Vipera content
- The Vipera Web site at http://www.vipera.com
- The Vipera mobile site at http://wap.vipera.com

Through the Vipera application, users connect to the Vipera thematic channels and
create public and private blogs and multimedia entries.
All users can browse and search through all public content, rate or comment what
they see, see who is online and send instant messages to friends or other users.
All public content created with the Vipera application is instantly published to the
web and mobile sites, for viewing on PCs and phones all over the world.

Some things users are already doing on Vipera:
- Share opinions on global topics with users from other countries
- Make their voice heard on what is happening in troubled countries
- Create live reports from music concerts, sports events, journeys
- Keep a lifeblog for their loved ones

Vipera is currently working on strategic partnerships for distribution with
worldwide Carriers, Media corporations, Content aggregators and online Communities.

Vipera is based on a patent-pending mobile applications platform that counts more
than 250.000 users, using 500+ phone models on 300+ mobile networks worldwide.

Founded in 2005, Vipera® is a privately held company led by a highly
experienced senior management team. Incorporated in Delaware, USA, Vipera has
offices in Zurich, Switzerland, in Milan, Italy and an offshore technical
development centre in Bangalore, India. The Vipera mobile applications platform is a
patent pending solution.




Web Site: http://www.vipera.com

Contact Details: Media contact:
Name: Mario Capocaccia
E-mail: mario.capocaccia@viperanetworks.com
Company web site: http://www.viperanetworks.com